Personalization
Dynamically change the content on your website and enrich it with personal data, tailored to your customers.
Personalizations can make use of all the traits you have collected manually or through other modules before and allow you to change content directly on your website, through a custom tag. When displayed, the content will replace variables with the collected traits, so it is tailored to every user individually.
Increase engagement
Delight your users by creating more welcoming content that speaks to them directly.
Solid fallbacks
When embedding a tag, simply provide a sane fallback that will be shown if traits are not available.
Easy integration
Every tag is just a custom HTML elements, ready for you to copy and paste on your own page.
Fully integrated with all other modules
Benefit from all the traits you have collected through modules or manually to power personalizations.
Benefit from a more personal approach to customer communication
Personalization is known to increase trustworthiness perception, engagement, and loyalty, which makes it a strong tool for online businesses when communicating any kind of information to their customers and visitors.
More than Personalization
Adding personalizations to your site is just one of our tools, but Parle has more to offer than just that. Pick and choose the right tools that your business needs to improve the way you communicate with your customers. Help them succeed and increase engagement through the whole customer lifeycle.
Get Early Access →Other tools to improve your customer communication
Discover more ways to help your customers succeed.